ASSOULINE 30 YEARS

In celebration of Assouline's 30th anniversary in the luxury publishing industry, Social Studio had the pleasure of organizing an unforgettable event at the iconic Maxim's in Paris. The evening honored Assouline's remarkable journey with the launch of their latest book, A by A, which was showcased throughout the historic venue. The event attracted an elite guest list from the luxury world, each treated to a sophisticated experience filled with enchanting displays of the book that sparked conversation and added to the venue's allure. White florals adorned the space, setting a timeless ambiance as guests mingled during cocktail hour and posed for photos in elegant, curated photo moments.

Guests were welcomed with personalized cocktails featuring Assouline-monogrammed ice cubes before being seated for an exquisite dinner crafted by Maxim's renowned chef. The dining experience was a testament to meticulous attention to detail, with calligraphed name cards, monogrammed individual butter, and chic menus, all complementing the elegant surroundings. As the evening progressed, a live pianist added a refined musical touch during dinner, creating a harmonious atmosphere that allowed guests to relax and enjoy the exceptional cuisine.

The entertainment continued to elevate the celebration, with Chico & the Gypsy Kings infusing the night with vibrant energy, leading to dancing and a lively celebration. As the night drew to a close, the DJ kept everyone on their feet, ensuring the evening ended on a high note. A heartwarming speech from Assouline's founding French couple added a personal touch, reflecting on their 30-year journey. Each guest departed with their own copy of A by A, a thoughtful and generous memento from the Assouline family to commemorate the occasion.

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