JOOPITER x SARAH ANDELMAN

This exclusive collaboration between Sarah Andelman and Pharrell Williams was a celebration of art, brought to life through the lens of Joopiter, a promising new auction house. Social Studio played a pivotal role in materializing the shop's vision. From assisting the team in selecting the perfect payment solution for the gift shop to meticulously setting up the stock, it was ensured that every detail contributed to a seamless experience.

Coordination of the opening night was a spectacular affair. It attracted a diverse and distinguished gathering of a thousand international guests.The ambiance was further elevated by the delectable sushi rolls courtesy of Nami Nori NYC, complemented by the effervescent notes of Champagne from Moet & Chandon and expertly crafted cocktails by Le Bar Paris. The collaboration transformed the space into a haven for art enthusiasts, streetwear aficionados, and those seeking the best in cultural experiences.

As a part of this immersive experience, we facilitated the recording of a series of live conversations between artists throughout the week. This added layer of engagement allowed patrons to delve deeper into the narratives behind the art, making "Just Phriends" not just a pop-up store but a dynamic hub where creativity, conversation, and style converged. The attendees stepped into the intersection of streetwear and the art world, where the best of both realms came together to create an unforgettable and inspiring experience.