SPORTY AND RICH

A stunning event was organized for Sporty & Rich hosted in Paris on May 28th, 2024 to unveil their new tennis collection, choosing the elegant Tennis de la Cavalerie as the venue. This exquisite location provided the perfect sporty and contemporary backdrop for the brand’s new collection launch. The day commenced with an interactive event, which invited a select group of influencers and brand enthusiasts to engage in a series of tennis matches. The event's highlight was undoubtedly the experience on the tennis court itself. Influencers, dressed in the brand's stylish new tennis wear, took to the courts. As they brought their A-game to the courts, they got to explore the collection displayed in a chic pop-up store, with an atmosphere capturing the sophisticated and athletic brand essence.

The tennis court was adorned with subtle yet impactful Sporty & Rich branding, enhancing the venue's grandeur while maintaining an air of understated elegance.This seamless integration of product and ambiance allowed guests to fully immerse themselves in the Sporty & Rich lifestyle. The setting not only showcased the new collection but also provided a picturesque backdrop for social media, further amplifying the brand's reach and impact.

As the day transitioned into evening, the event concluded with an exclusive seated dinner on the tennis court, a true testament to the brand's flair for originality and detail. The square table setting was adorned with floral arrangements and candles in the brand’s colors, creating a warm and inviting atmosphere. Each element of the dinner, from the elegant embroidered napkins to the branded butters, was carefully curated to reflect the Sporty & Rich ethos. This intimate gathering of influencers, friends, and family celebrated the new collection in style, encapsulating the brand's dedication to merging luxury with a sporty, chic lifestyle.